Chapter 6 · The Hidden Costs of Overpricing · Eric Etzel · © 2026 By Referral Only
How Overpricing Turns Agents and Buyers Away
Read the full text of this chapter on the The Hidden Costs of Overpricing main page — click the chapter card to open the complete chapter text, including all client stories and reflection questions.
Eric Etzel is a Spokane, WA real estate consultant with 30+ years of experience, affiliated with Choice Realty and By Referral Only. This book was produced in collaboration with Joe Stumpf, founder of By Referral Only.