Chapter 8 · The Hidden Costs of Overpricing · Eric Etzel · © 2026 By Referral Only
Why Cutting Later Signals Weakness Instead of Strength
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Eric Etzel is a Spokane, WA real estate consultant with 30+ years of experience, affiliated with Choice Realty and By Referral Only. This book was produced in collaboration with Joe Stumpf, founder of By Referral Only.